Africa Sports Betting Market Set to Reach $3.6 Billion by 2029
Africa’s Sports Betting Market Continues Rapid Growth Across the Continent
Africa’s sports betting industry is experiencing significant expansion as more players embrace online and mobile betting. Market estimates indicate the sector was worth approximately $1.85 billion in 2024 and could surpass $3.6 billion by 2029, representing nearly 95% growth over five years.
An estimated 400 million Africans place bets regularly, while around 100 million use licensed betting operators. Mobile betting continues to dominate the market, with smartphones accounting for approximately 94% of all betting activity, reflecting the rapid adoption of digital technologies across the continent.
Nigeria remains Africa’s largest sports betting market, followed by South Africa, Kenya, Uganda, Tanzania, and Ghana. These countries continue to see strong growth in online sportsbooks, mobile payment solutions, and digital gaming platforms.
As the industry expands, governments and regulators are placing greater emphasis on consumer protection, responsible gambling, and player safety. Licensed operators are increasingly expected to implement responsible gaming tools, age verification systems, and measures designed to reduce gambling-related harm.
The continued growth of internet access, smartphone usage, and mobile payment services is expected to support the industry’s long-term development, making Africa one of the world’s fastest-growing sports betting markets.
Key Highlights
- Sports betting market valued at $1.85 billion in 2024
- Projected to exceed $3.6 billion by 2029
- Nearly 400 million people place bets across Africa
- Around 100 million players use licensed betting platforms
- 94% of betting activity takes place on smartphones
- Nigeria, South Africa, Kenya, Uganda, Tanzania, and Ghana remain the continent’s leading betting markets
- Responsible gambling and consumer protection continue to be key priorities as the market expands
Betting in Africa
